Building trust online : interactions among trust building mechanisms
Year of publication: |
2013
|
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Authors: | Chang, Man Kit ; Cheung, Waiman ; Tang, Mincong |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 50.2013, 7, p. 439-445
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Subject: | Interaction effect | Online shopping | Social exchange theory | Online trust production | Scenario method | Online-Handel | Online retailing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web |
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