Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Muhammad Sohaib, Yan Wang, Kashif Iqbal, Heesup Han
| Year of publication: |
2022
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|---|---|
| Authors: | Sohaib, Muhammad ; Wang, Yan ; Iqbal, Kashif ; Han, Heesup |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 101.2022, p. 1-11
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| Subject: | Green brand (GB) attitude | Green brand evangelism (GBE) | Green brand loyalty (GBL) | Nature-based solutions (NBS) | Stimulus-organism-response (S-O-R) | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Öko-Produkt | Sustainable product | Markenimage | Brand image | Hotellerie | Hotel industry | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.103126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271319