Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Koen Pauwels and Scott A. Neslin
| Year of publication: |
2008
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|---|---|
| Authors: | Pauwels, Koen ; Neslin, Scott A. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2008, 1, p. 25-45
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893506