Bullseye : an argument for effectively managing retail stakeholder relationships
Year of publication: |
2019
|
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Authors: | Obeng, Efua |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 327-335
|
Subject: | Announcements | Relationship marketing | Stakeholders | Stakeholder management | Stakeholder | Beziehungsmarketing | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management |
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