Bundling im Marketing : Potentiale - Strategien - Käuferverhalten
Verena Priemer
| Year of publication: |
2000
|
|---|---|
| Authors: | Priemer, Verena M. |
| Other Persons: | Priemer, Verena (contributor) |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Daewoo Motor Iberia, S.A. | Leistungsbündel | Bundling strategy | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Kfz-Industrie | Automotive industry | Theorie | Theory | Welt | World | Spanien | Spain | Verbundangebot | Preisbündelung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 302 S. Ill., graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Vollst. zugl.: Wien, Univ., Diss., 1997 |
| Notes: | brosch. : DM 98.00 (freier Pr.) |
| ISBN: | 3-631-35540-8 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001401277