Bundling retail products: Models and analysis
| Year of publication: |
2007
|
|---|---|
| Authors: | McCardle, Kevin F. ; Rajaram, Kumar ; Tang, Christopher S. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 177.2007, 2, p. 1197-1217
|
| Publisher: |
Elsevier |