Business analytics, revenue management and sport : evidence from the field
Adrien Bouchet, Mike Troilo, Timothy L. Urban, Michael Mondello, William A. Sutton
| Year of publication: |
2020
|
|---|---|
| Authors: | Bouchet, Adrien ; Troilo, Mike ; Urban, Timothy L. ; Mondello, Michael ; Sutton, William Antony |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8186, ZDB-ID 2260557-5. - Vol. 11.2020, 4, p. 277-296
|
| Subject: | business analytics | sport | revenue management | customer relationship management | CRM | ticket pricing | merchandising | food and beverage | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Unternehmensanalyse | Business analysis | Sportmanagement | Sport management | Profisport | Professional sports |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJRM.2020.110634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521666