Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Year of publication: |
May 2017
|
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Authors: | Bouchet, Adrien ; Doellman, Thomas W. ; Troilo, Mike ; Walkup, Brian R. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 3, p. 275-287
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Subject: | finance | marketing | professional sport teams | sponsorship | Sponsoring | Sponsorship | Profisport | Professional sports | Sportmarketing | Sports marketing | Sport | Sports | Bekleidungsindustrie | Clothing industry | Großbritannien | United Kingdom |
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