Strategic and competitive analysis : methods and techniques for analyzing business competition
Year of publication: |
c2003
|
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Authors: | Fleisher, Craig S. ; Bensoussan, Babette E. |
Publisher: |
Upper Saddle River, N.J. : Prentice Hall |
Subject: | Betriebliches Informationssystem | Business intelligence system | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management | Unternehmensanalyse | Business analysis | Theorie | Theory | Strategische Planung | Business Intelligence | Unternehmensplanung | Analyse | Unternehmen | Konkurrenzanalyse |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXII, 457 S graph. Darst 26 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-13-191872-9 ; 0-13-088852-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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