Business customer experience in B2B2C service settings : a scale development
Year of publication: |
2023
|
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Authors: | Rejikumar G. ; Ajitha, Aswathy Asokan |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 4, p. 886-904
|
Subject: | Aggregator business models | B2B2C | Business customer experience | End-customer focus | Scale development | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Business model | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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