Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
O.C. Ferrell, Dana E. Harrison, Linda Ferrell, Joe F. Hair
| Year of publication: |
February 2019
|
|---|---|
| Authors: | Ferrell, Odies C. ; Harrison, Dana E. ; Ferrell, Linda ; Hair, Joseph F. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 491-501
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| Subject: | Brand attitude | Expectations of customer social responsibility | Expectations of business ethics | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.07.039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980387