Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes
Year of publication: |
2022
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Authors: | Roozbahani, Elaheh ; Salehzadeh, Reza ; Mirmehdi, Seyed Mehdi |
Published in: |
International journal of business governance and ethics : IJBGE. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-802X, ZDB-ID 2193729-1. - Vol. 16.2022, 2, p. 158-175
|
Subject: | behavioural outcomes | brand | brand hate | business ethics | consumer behaviour | corporate social responsibility | CSR | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Unternehmensethik | Business ethics | Markenführung | Brand management |
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