Business imperatives of personalization
Year of publication: |
[2003]
|
---|---|
Authors: | Rothrock, Kirk ; Pal, Nirmal |
Published in: |
The power of one : gaining business value from personalization technologies. - Victoria, B.C., Canada : Trafford, ISBN 1-4120-1121-3. - 2003, p. 10-32
|
Subject: | Personalisierung | Personalization | Kundenwert | Customer value | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Erfolgsfaktor | Success factor |
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