Business Mapping als Grundlage für erfolgreiches CRM
Michael Leonhard Bienert
| Year of publication: |
2003
|
|---|---|
| Authors: | Bienert, Michael Leonhard |
| Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 17.2003, p. 245-262
|
| Subject: | Beziehungsmarketing | Relationship marketing | Landkarte | Map | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Räumliche Verteilung | Spatial distribution | Lebensmitteleinzelhandel | Food retailing |
| Extent: | graph. Darst., Kt |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001728911