The influence of shopping carts on customer behavior in grocery stores
Year of publication: |
2014
|
---|---|
Authors: | Wagner, Udo ; Ebster, Claus ; Eske, Ulrike ; Weitzl, Wolfgang |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 3, p. 165-175
|
Subject: | retailing | in-store behavioral data | customer tracking | shopping carts | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing |
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