Business marketing
Year of publication: |
1998 ; 3. ed.
|
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Authors: | Brierty, Edward G. ; Eckles, Robert W. ; Reeder, Robert Roy |
Publisher: |
Englewood Cliffs, N.J. [u.a.] : Prentice Hall |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
- More ...
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Industrial marketing : analysis, planning, and control
Reeder, Robert Roy, (1987)
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Industrial marketing : analysis, planning, and control
Reeder, Robert R., (1991)
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Product line deletion and simplification : tough but necessary decisions
Eckles, Robert W., (1971)
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