Industrial marketing : analysis, planning, and control
Year of publication: |
1991 ; 2. ed., 1. [print.]
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Authors: | Reeder, Robert R. ; Brierty, Edward G. ; Reeder, Betty H. |
Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
Subject: | Marketingmanagement | Marketing management | Verkauf | Selling | Industrielles Management | Industrial management | Industriegüter | Industrial goods | Investitionsgütermarketing |
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