Business marketing management : marketing of business products and services
Robert W. Eckles
| Year of publication: |
1990
|
|---|---|
| Authors: | Eckles, Robert W. |
| Publisher: |
Englewood Cliffs, N.J. : Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Investitionsgütermarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 488 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes indexes |
| ISBN: | 0-13-105396-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474667