Business model innovation : a marketing ecosystem view
Year of publication: |
June 2017
|
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Authors: | Robertson, Thomas S. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 7.2017, 3/4, p. 90-100
|
Subject: | Value proposition | Technology | Ecosystems | Value chain | Diffusion | Preannouncing | Betriebliche Wertschöpfung | Value creation | Geschäftsmodell | Business model | Innovationsdiffusion | Innovation diffusion | Innovation |
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