Handbook of consumer behavior
Thomas S. Robertson ... [Hrsg.]
| Year of publication: |
1991
|
|---|---|
| Other Persons: | Robertson, Thomas S. (ed.) ; Kassarjian, Harold H. (contributor) |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | X, 614 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and indexes Enth. 16 Beitr. |
| ISBN: | 0-13-372749-1 |
| Classification: | Wirtschaftstheorie: Allgemeines ; Mikroökonomie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000835008