Business models as service strategy
Heiko Wieland, Nathaniel N. Hartmann, Stephen L. Vargo
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Wieland, Heiko ; Hartmann, Nathaniel N. ; Vargo, Stephen L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 6, p. 925-943
|
| Subject: | Business models | Institutions | Ecosystems | Service-dominant logic | Value | Cocreation | Geschäftsmodell | Business model | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0531-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779549