Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Year of publication: |
2022
|
---|---|
Authors: | Hurtak, Stefan ; Kashyap, Vishal ; Ehret, Michael |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 220-231
|
Subject: | B2B projects | Commitment | Customer participation | Dark side | Reactance | Relationship performance | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Projektmanagement | Project management |
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