Business process management applicability to destination country-brand management
Year of publication: |
2024
|
---|---|
Authors: | Miyamaru, Letícia ; Lourenção, Marina Toledo de Arruda ; Pádua, Silvia Dallavalle de ; Giraldi, Janaina de Moura Engracia |
Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 31.2024, 1, p. 278-306
|
Subject: | BPM | Brand management processes | Country-brand processes | Destination country-brand | Prozessmanagement | Business process management | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing |
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