Business strategy analysis for an advertising service supply chain : a study with the publication industry
Year of publication: |
December 2017
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Authors: | Zhao, Yingxue ; Nie, Jiajia ; Shao, Jing |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 68.2017, 12, p. 1512-1520
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Subject: | supply chain management | advertising service supply chain | business strategy | subscription-based strategy | ad-sponsored strategy | Lieferkette | Supply chain | Strategisches Management | Strategic management | Werbung | Advertising |
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