Business-to-business brand management : theory, research and executive case study exercises
ed. by Mark S. Glynn ...
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Other Persons: | Glynn, Mark S. (contributor) |
| Published in: |
Advances in business marketing and purchasing. - Greenwich, Conn. [u.a.] : Jai Pr., ZDB-ID 1143066-7. - Vol. 15
|
| Publisher: |
Bingley [u.a.] : Emerald Jai |
| Subject: | Business-to-Business-Marketing | Markenpolitik | Aufsatzsammlung |
| Extent: | XI, 489 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84855-670-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004939511