Business-to-business brand orientation
Year of publication: |
2010
|
---|---|
Authors: | Beverland, Michael B. |
Published in: |
Market orientation : transforming food and agribusiness around the customer. - Farnham, Surrey [u.a.] : Gower, ISBN 978-0-566-09208-4. - 2010, p. 69-81
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Personalmarketing | HR marketing | Agroindustrie | Agro-industry | Neuseeland | New Zealand |
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