The strategic impact of references in business markets
David Godes
| Year of publication: |
2012
|
|---|---|
| Authors: | Godes, David |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 2, p. 257-276
|
| Subject: | word of mouth | business-to-business marketing | game theory | signaling | Spieltheorie | Game theory | B-to-B-Marketing | Business-to-business marketing | Virales Marketing | Viral marketing | Signalling | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548698