Business-to-business marketing : strategies and implementation
Year of publication: |
2002
|
---|---|
Authors: | Michel, Daniel ; Naudé, Peter ; Salle, Robert ; Valla, Jean-Paul |
Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave |
Subject: | Lieferantenmanagement | Supplier relationship management | Marketing | Marketingmanagement | Marketing management | Industrie | Manufacturing industries |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVIII, 469 S graph. Darst 25cm |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
ISBN: | 0-333-92194-1 ; 0-333-92195-X |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Handbuch Trade-Marketing : Konzepte, Instrumente, Organisationsgestaltung und Management
Czech-Winkelmann, Susanne, (2002)
-
Chaney, Damien, (2022)
-
Hossain, Md Afnan, (2022)
- More ...
-
Marketing industriel : stratégies et mise en oeuvre
Michel, Daniel, (1996)
-
Evolution des systèmes de gestion et performances des entreprises : premiers constats
Michel, Daniel, (1982)
-
Ardoin, Jean-Loup, (1986)
- More ...