Handbuch Trade-Marketing : Konzepte, Instrumente, Organisationsgestaltung und Management
Susanne Czech-Winkelmann
| Year of publication: |
2002 ; 1. Aufl., 1. Dr
|
|---|---|
| Authors: | Czech-Winkelmann, Susanne |
| Publisher: |
Berlin : Cornelsen |
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Industrie | Manufacturing industries | Handel | Trade | Handelsmarketing | Retail marketing | Deutschland | Germany | Vertikales Marketing | Business-to-Business-Marketing | Kundenmanagement | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 319 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | German |
| Notes: | 2. ISBN und EAN aufgeklebt Literaturverz. S. 304 - 314 Gb. : EUR 29.90 |
| ISBN: | 3-464-48974-4 ; 3-589-23691-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001653624