Digital Transformation in Sales : How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide

by Livia Rainsberger

Understanding Digital Transformation: Trends, developments, drivers, influence, impact -- Sales technology and tools: Technology trap, digital sales tools -- Strategy: sales models, sales organization -- Conception: positioning, value proposition, digital customer profile, customer acquisition -- Implementation: technology selection, competence building in the organization, technology and the human factor.

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Year of publication:	2023
Authors:	Rainsberger, Livia
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer
Subject:	Change Management \| Artificial Intelligence \| Book Digitalization Sales \| Digitization Strategy \| Digital Tools in Sales \| Sales Trends \| Digital Sales Channels \| Sales Process \| Sales Technology \| Sales \| Customer Management \| Künstliche Intelligenz \| Artificial intelligence \| Digitalisierung \| Digitization \| Verkauf \| Selling \| Verkaufspersonal \| Salespeople \| Absatz \| Organisatorischer Wandel \| Organizational change \| Verkaufsförderung \| Sales promotion

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Extent:	1 Online-Ressource (XVIII, 275 p. 1 illus.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-658-38887-4 ; 978-3-658-38886-7 ; 978-3-658-38888-1 ; 978-3-658-38889-8
Other identifiers:	10.1007/978-3-658-38887-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013504700