Business-to-consumer (B2C) collaboration : rethinking the role of consumers in supply chain management
Ha Ta, Terry Esper, and Adriana Rossiter Hofer
| Year of publication: |
2015
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|---|---|
| Authors: | Ta, Ha ; Esper, Terry ; Hofer, Adriana Rossiter |
| Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 36.2015, 1, p. 133-134
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| Subject: | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jbl.12083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011482312