BUSINESS UPDATE of brand equity and a new country of origin China and international ownership: Exploring consumer perceptions With international business a feature of A2 business studies and economics courses, this article offers some ideas on how researchers are exploring the effect of acquisitions by businesses in emerging economies on consumer perceptions of brand value and quality and how this ...
| Year of publication: |
2011
|
|---|---|
| Authors: | Wu, Yufan ; Ardley, Barry ; Floyd, David |
| Published in: |
Teaching business & economics : the journal of the Economics and Business Education Association. - Hassocks, West Sussex, ISSN 1367-3289, ZDB-ID 13890748. - Vol. 15.2011, 1, p. 5-8
|