Brand strategy and brand evolution : welcome to the world of the meme
Year of publication: |
2007
|
---|---|
Authors: | Wu, Yufan ; Ardley, Barry |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 7.2007, 3, p. 301-310
|
Subject: | Markenführung | Brand management | Evolutionsökonomik | Evolutionary economics |
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