Extent: | XX, 267 S Ill., graph. Darst 24 cm. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Handbuch ; Handbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-471-20469-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001653671