"Buy buy Miss American Pie" : the day the consumer died
Year of publication: |
December 2015
|
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Authors: | Saren, Michael |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 4, p. 565-569
|
Subject: | Consumption | marketing | metaphor | music | theory | Konsumentenverhalten | Consumer behaviour |
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