The marketing pathfinder : key concepts and cases for marketing strategy and decision making
Year of publication: |
2014
|
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Authors: | Stewart, David ; Saren, Michael A. |
Other Persons: | Saren, Michael (contributor) |
Publisher: |
Chichester : Wiley |
Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
Description of contents: | Table of Contents [gbv.de] ; Description [catalogimages.wiley.com] ; Description [swbplus.bsz-bw.de] |
Extent: | XVII, 262 S. graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | English |
ISBN: | 978-1-119-96176-5 ; 1-119-96176-9 ; 978-1-118-75876-2 ; 978-1-118-75891-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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