Buy-in : saving your good idea from being shot down
John P. Kotter and Lorne A. Whitehead
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Kotter, John P. ; Whitehead, Lorne A. |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Verkaufsförderung | Sales promotion | Öffentlichkeitsarbeit | Public relations |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 192 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas. |
| ISBN: | 978-1-4221-5729-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008748665