‘Buy N Times, Get One Free’ Loyalty Cards : Are They Profitable for Competing Firms? A Game Theoretic Analysis
Year of publication: |
2017
|
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Authors: | Bazargan, Amirhossein |
Other Persons: | Karray, Salma (contributor) ; Zolfaghari, Saeed (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Spieltheorie | Game theory | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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