"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Year of publication: |
1 March 2018
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Authors: | Bazargan, Amirhossein ; Karray, Salma ; Zolfaghari, Saeed |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 265.2018, 2 (1.3.), p. 621-630
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Subject: | OR in marketing | Iterative algorithm | Multinomial logit models | Loyalty programs | Game theory | Spieltheorie | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Logit-Modell | Logit model |
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