Buyer dependence in B2B relationships : the role of supplier investments, commitment form, and trust
Year of publication: |
2020
|
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Authors: | Padgett, Daniel ; Hopkins, Christopher D. ; Williams, Zac |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 119.2020, p. 13-24
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Subject: | Affective commitment | PLS | Relationship specific adaptation | Relationship trust | Switching cost dependence | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Mitarbeiterbindung | Employee retention |
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