Turning commitment into performance through buyer dependence : a dual pathway approach
Year of publication: |
2024
|
---|---|
Authors: | Padgett, Daniel ; Hopkins, Christopher D. ; Gabler, Colin B. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 4, p. 869-899
|
Subject: | Commitment | Dependence | Financial performance | Strategic performance | Trust | Unternehmenserfolg | Firm performance | Vertrauen | Confidence | Performance-Messung | Performance measurement | Strategisches Management | Strategic management | Mitarbeiterbindung | Employee retention |
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