Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Year of publication: |
2014
|
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Authors: | Pick, Doreén ; Eisend, Martin |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 2, p. 186-204
|
Subject: | Perceived switching costs | Switching | Relationship marketing | Meta-analysis | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Meta-Analyse | Konsumentenverhalten | Consumer behaviour |
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