Buying Cheap : Brand Switching During Economic Distress and Its Disparate Impact on Consumers
Year of publication: |
2022
|
---|---|
Authors: | Dutta, Shantanu ; Singhvi, Divya ; Singhvi, Somya |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Markenführung | Brand management | Markenartikel | Brand |
Extent: | 1 Online-Ressource (32 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 23, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4145051 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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