Buying impulse triggered by digital media
Year of publication: |
2013
|
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Authors: | Lin, Pei-chun ; Lin, Zhou-hern |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 9/10, p. 892-908
|
Subject: | Dauerhafte Konsumgüter | Durable goods | Digitale Medien | Digital media | Verkaufsförderung | Sales promotion | Produktlebenszyklus | Product life cycle | Konsumentenverhalten | Consumer behaviour | Szenariotechnik | Scenario analysis |
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