Bygone eras vs. the good Ol' days : how consumption context and self-construal influence nostalgic appeal selection
Year of publication: |
2016
|
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Authors: | Chang, Chun-Tuan ; Feng, Ching-Chiao |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 3, p. 589-615
|
Subject: | personal nostalgia | historical nostalgia | self-construal | consumption context | Konsumentenverhalten | Consumer behaviour |
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