Cable TV advertising : in search of the right formula
ed. by Rajeev Batra ...
| Year of publication: |
1989
|
|---|---|
| Other Persons: | Batra, Rajeev (contributor) |
| Publisher: |
New York [u.a.] : Quorum Books |
| Subject: | Kabelfernsehen | Werbung |
| Extent: | X, 189 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89930-406-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004080042