Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Jinnie Jinyoung Yoo (Gachon University, Gyeonggi-do, Republic of Korea), Wei-Na Lee (The University of Texas at Austin, Austin, Texas, USA)
| Year of publication: |
April-June 2016
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| Authors: | Yoo, Jinnie Jinyoung ; Lee, Wei-Na |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 2, p. 244-255
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| Subject: | Werbung | Advertising | Nationalkultur | National culture | Werbewirkung | Advertising effects | Ethnische Gruppe | Ethnic group | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2015.1065778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486903