For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Year of publication: |
2013
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Authors: | Tsai, Wanhsiu Sunny ; Yoo, Jinnie Jinyoung ; Lee, Wei-Na |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 26.2013, 2, p. 98-114
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Subject: | Consumer ethnocentrism | country of origin | cross-cultural comparison | USA | United States | Südkorea | South Korea | China | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Vergleich | Comparison |
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