Campaign strategies and message design : a practitioner's guide from start to finish
Mary Anne Moffitt
| Year of publication: |
1999
|
|---|---|
| Authors: | Moffitt, Mary Anne |
| Publisher: |
Westport, Conn. [u.a.] : Praeger |
| Subject: | Werbekampagne | Imagewerbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 207 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-275-95592-3 ; 0-275-96470-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004041779