Can a print publication be equally effective online? : testing the effect of medium type on marketing communications
Robert G. Magee
| Year of publication: |
2013
|
|---|---|
| Authors: | Magee, Robert G. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 1, p. 85-95
|
| Subject: | Marketing | Kommunikation | Communication | Printwerbung | Print advertising | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723161